Image by Tim Mossholder on Unsplash 1. Introduction The subjective well-being (SWB) of individuals is an important aspect of the current economic, social and political debate. Personal aspirations, life expectations, and the means required to achieve desired ends have all been studied in previous social science research (Douthitt et al., 1992). It has been argued that a good measure of SWB should be based on how people feel about their lives as they are lived, rather than on